All wines have a story.
Lucy has many.


When is a wine more than a wine?


Perhaps when that wine serves a higher purpose – giving both enjoyment and support to an important cause.

Meet Lucy, an inspirational rose of pinot noir.

Lucy Rose is a friendly and outgoing wine with a backbone of generosity. She came to life in 2003 when winemaker Jeff Pisoni made just two precious barrels. The delicious results led our family to make more of the pretty-in-pink wine, and to do so for a worthy cause. The lovely rosy color reminded us of the iconic pink ribbon that symbolizes breast-cancer awareness. A perfect pairing – a lovely wine with a heart – we decided to donate $1 of every bottle sold to combating breast cancer.

Lucy Rose is produced by the Pisoni family. A family that for three generations has farmed in the Santa Lucia Highlands and built their life around hard work, a commitment to quality and their community.

The Pinot Noir grapes for the Lucy Rose come from the Pisoni family’s vineyards in the cold, windy Santa Lucia Highlands appellation of California’s central coast. The vines are hand farmed, and the utmost care and attention is given to each cluster.

Since 2003 the Pisoni Family has donated over $100,000 towards breast cancer research. We have made great friendships, and been moved by stories of strong women across the country that have reached out to us. It is amazing what people can do when they work together towards a common goal. If you would like to partner with Lucy wines, please contact us as we would be happy to help you reach your fundraising goals.


A Tale of Two Lucys

It was the best of times, it was the worst of times for Lucy Millman.

She was looking forward to celebrating 10 cancer-free years by participating in the Susan G. Komen 3-Day for the Cure® breast cancer walk slated for September 2006.

But months before the event, Lucy learned that the cancer had returned. She underwent a double mastectomy in the preceding May.

Two weeks later and still on the mend, the irrepressible woman from Evanston, Illinois, started planning a “Pink Party” to raise funds for the upcoming walk. Pink decorations. Pink ribbons. Pink food and pink drink. Pink everything to signify support of breast cancer research.

That’s when Lucy ran into the other Lucy at her local Binny’s Beverage Depot. Boldly scripted in blush on a black label, the name Lucy leapt out at her from the shelf of rosé wines. When she and husband Gary turned the bottle around, they read that Lucia Vineyards & Winery would donate $1 from every bottle sold to breast cancer

“We were knocked over by the coincidence,” Lucy wrote.

The Millmans didn’t know that Wine Enthusiast had ranked the 2006 Lucy Rosé of Pinot Noir first among all the pink wines produced in the United States, describing it as “Provençal-like, displaying waves of cherry skin, rosehip tea, strawberry, tobacco, vanilla, herb and peppery spice flavors, enhanced to pinpoint purity to the
cool, long-hangtime vintage.”

All they knew was that Lucy Rosé was meant for Lucy’s fundraiser. She and five friends, teaming together as the Sole Sisters, planned to give a Lucy bottle to anyone who donated $100 or more towards their $12,000 goal.

Lucy Millman has participated in the 60-mile walk every year to celebrate her wellness and raise awareness about breast cancer. For the past six years, Lucy and the Sole Sisters—in partnership with Lucy Rosé—have been one of the top fundraisers in the Chicago area. Despite rain, intense heat and humidity, and mosquitoes, the “Lucy wine girl,” as other walkers have referred to her, commemorated her 10th year of involvement and hit the 600-mile mark at the Chicago Walk this year, leading the Sole Sisters in raising $30,684.81 for the 2011 cause.

The net proceeds from the Susan G. Komen 3-Day for the Cure® and Komen Race for the Cure® are invested in breast cancer research and community programs. The organization has provided more than $1.9 billion to fulfill its promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world.